- Specificity: Tags should be specific enough to be meaningful but not so narrow that they only apply to one or two posts.
- Relevance: Tags should directly relate to the content and the themes of your website.
- SEO: Tags can help with search engine optimization, so including keywords that people might search for is important.
- Consistency: Similar tags should be grouped or named in a consistent way.
- Hierarchy: Some tags might be subcategories of others, which can help in organizing content.